tidy books

PROJECT
Full Brand & Web Design, Social Media Design

INDUSTRY
Bookkeeping

MOOD
Warm, quirky, clean, professional

BRIEF
tidy books are professional certified bookkeepers helping incorporated businesses get control over their finances. Ana, the founder, came to me to create a clean yet quirky brand identity that established her as not only knowledgeable but also fun, warm and supportive.

The Vision

To strike a balance between quirky charm and polished professionalism, we went with a bold, personality-packed font for the primary logo, complemented by a versatile abstract icon used throughout the branding and website. Pairing a retro serif and modern sans-serif font infused nostalgia and playfulness into the brand while remaining grounded. The earthy colour palette adds warmth and sets tidy books apart from the industry norms of blues and reds.